What They're Saying Hayden-Wilder's new book, From B.A. to Payday: Launching a Career After College (Stewart, Tabori and Chang/New York), will be released on August 27, 2008.
Copies of the book can now be pre-ordered on amazon.com, barnesandnoble.com, borders.com and at your favorite book store. The following synopsis of From B.A. to Payday appears on the back cover of the book:
As new college graduates soon find out, the real world can be a tough place. What could be harder than getting into college? Landing a good job, for one. In From B.A. to Payday, nationally recognized career-counseling experts D.A. Hayden and Michael Wilder help recent grads navigate their way through the numerous hazards and pitfalls encountered in the search for their first career-worthy jobs. Using their proprietary program, "Candidate Illumination" they teach first-time job seekers how to create a marketing campaign for themselves through personal branding, how to identify and speak to the needs of their audience (employers), and how to craft communication strategies that effectively deliver their key messages. Along the way, the authors present savvy advice on every aspect of the job search process--from finding focus and composing compelling resumes, to learning the many secrets of persuasive interviewing. They also share real-life case studies of their clients' job search experiences. But most importantly, by reading this book, graduates will come away with the most valued skill of all--confidence in their own ability to pursue and land jobs with true career potential. |